UNLABELED is a textile label dedicated to developing “camouflage for the AI‑surveilled society.”
Driven by concerns that AI‑powered surveillance cameras and customer‑analytics systems were labeling individuals based on their appearance, the label developed an adversarial camouflage outfit in 2020 to evade AI‑based recognition. In 2021, UNLABELED collaborated with the apparel brand NEXUSⅦ. to release products, hosting a pop‑up shop at Shibuya PARCO where demonstrations and sales were carried out.
For the current exhibition, UNLABELED generated a pattern using still images from GHOST IN THE SHELL and applying an Adversarial Patch—a technique used in adversarial machine learning. When worn, the pattern reduces the likelihood of a wearer being detected as a “person” by object‑detection models.
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